American publishing icon Playboy has entered the CBD market with a line of products that aims to enhance intimacy and sexual wellness.
CBD by Playboy includes an arousal spray retailing for $45, intimacy warming gel for $47 and a bath bomb for $15, according to AdAge.
Playboy has partnered with online class platform Allbodies to develop a three-part education course to accompany its products.
Customers can buy the CBD products, along with other goods, and sign up for the courses on Playboy’s new website, Pleasure For All.
“Our ambition at Playboy is to help everybody and every body explore and pursue pleasure,” Anita Little, sex and culture editor at Playboy, said in a statement.
“Our aim is to provide everyone with the knowledge—and now also the sexual wellness products they need—to have the most fulfilling sexual experiences possible.”
Playboy halted publication of its print edition in May because of the coronavirus pandemic. The storied brand is entering the CBD space at a time when consumer use is increasing, with 39% of CBD consumers saying they are using CBD more to cope with the pandemic and other pressure brought on in 2020, according to a recent study from consumer research company Brightfield Group.